Lana Walsh Owner of Boutique Realty: the broker of record & owner of Boutique Realty
Offices in Hoboken, Jersey City & Red Bank
Tell me about yourself? How did you start with real estate?
I was raised in Jersey City in the Greenville section. Lived there till i was 14. From there my family moved to Holmdel Township in Monmouth County. I went to high school there. Then went away to college in Baltimore. After college I had the opportunity to start working in real estate in Hoboken through a friend of my Dad (who paid for my license!) That’s how I got started!
I have two kids now. Dean is 6 and El is 19 months.
I opened my first office in 2009 in Jersey City and opened in Hoboken two years later.
We have also opened a third office in Red Bank…opportunity just presented itself…has been two years now…!
What do you like the most about real estate?
That every day is different and I get to meet all kinds of people. I love that I’ve never had two days in a row that are the same. It forces me to adapt and it’s fun even when it’s stressful…
It’s all about making people happy. Buying a home, selling a home, renting a home, these are all emotional experiences…I love that I am part of their life in a small way.
What does it take to be a successful woman entrepreneur in real estate?
Master Multitasker!:) And being a really good listener and being really efficient…just have to figure out the best and fastest way to get a task done.
What challenges do homeowners in Hoboken have?
I think the obvious one is space. I think there are so many people who want to stay in Hoboken forever and it’s just price point and space that forces them out…Public Schools are better but it’s not where it should be…needs improvement. So a lot of times it just comes down to schools.
How have the demographics of Hoboken & Jersey City changed over the last 10 years?
For Hoboken I have seen more people staying and having more kids. I also see a lot of empty nesters. Many people are getting rid of their 5000 square ft house in the suburbs, coming into Hoboken and getting an apartment with a view. Also you see more wealthier New Yorkers in Hoboken and Jersey City….
For Jersey City, just the evolution of restaurants! Evolution of my Hoboken clients…They were always separate from my Jersey City clients and now there is a cross over. Hoboken residents are looking in Jersey City and exploring here now. That is a huge change. It was never like that. I also see a lot more true New Yorkers coming to Jersey City. I think because it’s bigger than Hoboken, more cultural and diverse. Also a lot more foreign buyers here.
How would you differentiate your real estate business from others?
Aside from what I feel is better service you are getting more personalized service. As a owner I’m involved….I’m accessible to people and people like that. The other thing is also because I worked for a developer 15 years ago I have the marketing and onsite sales experience that I don’t think any other brokerage truly has. We’ve marketed and sold buildings, we do rentals, were almost a marketing company as well and I think that’s different from everyone else.
Where do u see your business in the future?
I think I would foresee myself in potentially one more town, probably in North Jersey somewhere. I’ve always also had interest in doing something in Manhattan; probably a pipe dream but I think it would be cool and certainly be an experience and challenge and I like challenge!
What do you enjoy doing in your spare time?
I enjoy spending time at my shore house with my kids and husband. Love being at the beach. Aside from that I love going out. Eating good food:) I enjoy the dining experience…and I still like to shop!:)
What advice would you give to young women entrepreneurs or moms wanting to start their own business?
Even though some days are challenging, it’s the best decision I’ve ever made and i think if u want to start your own business and u are passionate about it, go for it! Forget about what everybody else says! Everybody else thought I was crazy…it’s a bad time…it’s too much money…how are you going to be a mom…just listen to your gut…also remind yourself especially as a woman and a mother…you are doing well…we all love our kids just the same, just because you are at work you don’t love your kids any less. At the end of the day, our children will be stronger and look up to us.